Creston Creswell

General Manager

Chief Information Officer

Coach Creston has been at SF Elite since the Spring of 2022.

He currently serves as the club’s General Manager and CIO, as well as Head Coach of 2007 Boys Orange team and Assistant Coach for the 2009 Boys ECNL team.

Creston’s coaching experience spans over 20 years, ranging from youth grassroots, international academies and adult leagues to high school and NCAA D1 teams.

Creston’s soccer journey started with playing at the age of 5 and holding season tickets for the original San Jose Earthquakes NASL team. His love of the game continued as a player, coach, referee and fan throughout his whole life, having traveled for 9 FIFA World Cups, many European Matches and being a 5-year season ticket holder in Japan. His career aspirations in the game were partly inspired by his dad’s rise from a local AYSO referee to National Director of Referee Assessment for United States Soccer.

He has coached internationally for the Liverpool FC Academy in Japan, club soccer for SF Vikings; high school soccer for St. Ignatius High School, Urban High School and NIshimachi International School in Japan; and collegiately for University of San Francisco women’s team.

Creston’s coaching philosophy is centered around maintaining high standards, motivating players to meet and extend their potential, and creating a fun, competitive and supportive environment where individuals develop but the team mentality always comes first. He believes that every game watched by a coach or player offers a new opportunity to learn. He further draws from the lessons he learned during a 30 year corporate career with disciplines including Talent Management, HR, Training, Recruiting, Data Analytics, Executive Leadership, Organizational Design and technical product consulting, product and project management.

Creston’s education and coaching credentials include a BA in English Literature from UCSB, a US Soccer C License, the Level 1 Performance Analyst license from ISPAS and a global coaching accreditation from Liverpool FC.